A Long History on the St. Johns River
Enjoy learning about our history and special thank you to each of you who’ve made it possible all these years.
1972: The Beginning
Terry and Dede Jorgensen bought the riverfront property from Green Valley School in 1972 and created “Holly Bluff Marina”, named after the growing holly plants on property.
The Jorgensen family eventually sold the marina to a company that specialized in houseboat rentals. “It was crazy back in the day seeing all these houseboats lined up along the dock”, recalled longtime Holly Bluff friend Bruce.
Take a trip back to the 1980s with timeless news coverage in the Miami Herald and Palm Beach Post highlighting the rise of houseboat rentals on the St. Johns River ⬇️
1992: The Armstrong Era Begins
Rick and Judy Armstrong moved their houseboat operation all the way from Kentucky and eventually landed at Holly Bluff. Over the next three decades, they welcomed travelers from near and far, and their marina became a place where crew members, neighbors, and guests all felt like family. “So many crew and customer lives were positively affected in really personal ways” said their daughter, Jen.
Beyond showing folks a slower way of life on the beautiful St. Johns River with their houseboat rentals, the Armstrongs gave advice, meals, shelter, and quiet acts that changed lives of many. Rick and Judy sold in 2023 after 30 incredible years. Holly Bluff feels like home to so many because of them. 💙
2025: Holly Bluff Is Family-Owned Again
Meet the Millers
Lifelong boaters Tim and Kassie Miller found Holly Bluff and never looked back. In February 2025, they officially took the helm, excited to restore a local treasure and carry it into a new era. “As we upgrade our facilities and fleet, we’re incredibly proud to honor the Armstrongs and what they built, while embracing new opportunities for our community to enjoy,” said Tim.
“Their 30 years of hard work and love for this community are what led my family and me to this beautiful property,” Tim explained.
With a long career in construction, the Millers are excited to renovate each houseboat one-by-one.
Almost Ready: 48’ Houseboat River Time ⬇️
